tattooedangels.com

Fly fishing being regarded a normal fishing sport in the whole of America, more and more angler (s) all over are showing interest in various fly fishing resources, including tips, techniques and tales from ones who have mastered the art with their lures and fishing baits. Most anglers interested in fly fishing sports intend to know and follow a ‘step-by-step” method that will significantly increase their casting distance. Most of them want to learn quickly how to cast more accurately, so that they can drop their fly right in front of the fish’s mouth. That is not all. Even a good fly caster may be looking to go to the next level and learn more of the advanced casting techniques. To assure an angler interested in fly fishing, it must be mentioned here that with the right instructor, you don’t have to worry about stiff breezes or feel intimidated by other fly anglers on the river. There may be an umpteen number of questions that you would like you ask regarding your dealing with the fly cast, typically if you are an angler new to the sport of fly fishing, one who finds making a decent cast difficult at best.

However, it still remains true today that despite the importance of the cast, the average fly-fisher angler gives less thought to it than to purchasing new fishing bait (s) for himself. Probably, many of them think fly-fishers need no casting instruction at all. Confining themselves to the easiest fisheries, and doing almost everything wrong and still catching a dozen trout from a small stream makes them over-confident of their fishing capabilities. But one must remember here that fly fishing in a small local lake is quite different from doing it in a spring creek, just as catching a thousand bluegills with your fishing bait on a blind cast is a hell lot different from successfully sight fishing for bonefish. For this, the answer is: practice for days, months and years. For fly fishing is like another skilful sport that can be mastered with a lot of time, and of course, a hell lot of effort on your part. If an angler fly fishes long enough and truly embraces the challenge of the sport rather than the fantasy of the game, he will eventually find himself amidst a favorable situation for fly fishing.

Fly casting is the most important skill in fly-fishing. It is perhaps the only skill you cannot do without. As a matter-of-fact, a successful fly-fisher angler need not know how to dress flies, tie knots, rig equipment, or even how to find fish, as he can always hire a guide to take care of all that. But a successful fly-fisher must be able to present a fly to a fish. However, it is a startling fact that in spite of its importance, relatively a very few fly-fishers ever attempt to learn how to cast a fly rod in a formal or methodical way. The beginning of learning how to fly cast is even more important than choosing your lures and fishing bait (s). The best way to accomplish this, according to experts is to use an 8.5 or 9-foot rod that is balanced with a 5- or 6-weight floating weight-forward or triangle taper fly line. According to experts in fly fishing, the fly line should be rigged with a 9-foot tapered monofilament leader, to the end of which is tied a small tuft of fluorescent package yarn. While fly casting, anglers may wish to use a bit heavier outfit, such as an 8- or 9-weight rod, to allow them handle a longer line a bit easier.

As for the important fly fishing kits for an angler, it is recommended that you are equipped with the proper trolling flies, trolling fly kits, jigs and fishing bait used to catch Salmon and Trout or other fish in the Great Lakes or Ocean. Custom fishing rods, including custom casting, spincast, and fly rods act as other necessary equipment in fly fishing sports. All these Fly fishing equipment are there for use to make your fly tying and fishing vacations memorable!

Fly fishing equipment – fly-fishing tackle, fly fishing rods, fly reels, fly fishing Gear, fly rods and fishing … … tackle Flyrods – Fly fishing equipment fly tying supplies and accessories. … ©1978-2007 The Fly Shop® …http://www.flyshop.com

Fly Fishing With Ross Purnell Online flyfishing entertainment, education, industry information center, and e-zine. Category: Shopping > Fly Fishing flyfishing.about.com

Flyfishing.com Fishing information resource. Category: Fly Fishing http://www.flyfishing.com

When you think of fly fishing, two things come to mind – the casting of a fly line and the fly on the end of the line. Fly fishing flies are a unique aspect of our sport and are without doubt the most hotly debated aspect of fly fishing. Flies, typically fall into 4 categories, nymphs, dry flies, streamers and wet flies. Each of these types of flies have hundreds of variants that work in different situations, it would take an age to describe them all. So what we’ll focus on understanding is the key differences between the different types of flies.

Nymphs

Nymphs are a subsurface fly; they can be classed as either ‘nymphs’ or ‘lavae’ – they key difference between these two are that nymphs look a bit like the fly they will hatch into whereas larvae don’t. Trout feed on nymphs as they float downstream or up to the waters surface. The nymphs we tie onto our fly line imitate nymphs that are floating down stream after being dislodged by water pressure, a nymph that is moving to another food source or a nymph that is floating to the surface in order to hatch into a fly.

Fish feed heavily on nymphs, a trout, for example, can sit in on the bottom of a river and simply move toward the floating nymph, open its mouth and suck the nymph down. It’s easy food for little effort – that’s why fly fishing with nymphs can be so successful.

Dry Flies

A ‘dry fly’ is simply a nymph that has hatched into an insect with wings that sits on top of the water, or flies above it. The most common time for nymphs to hatch into flies, is during the warmer months. It is common to have a large hatch of flies on a summers evening, fish will feed aggressively at these times to chomp down as many flying insects as possible – this is the best time to fish with a dry fly. You’ll increase your chances of hooking ‘rising’ fish, if you ‘match the hatch’, or match the type of dry fly you use to the type of insects hatching on the water. Purists often treat dry fly fishing as the only real type of fly fishing.

Streamers

Streamers are completely different to the two above types of flies. They are fished under water and represent a small baitfish. Streamers are typically longer, larger flies that appear bushier; some streamers use bright materials which will often attract a hungry fish. Streamers are fished near the bottom of a lake or river. They are cast out, allowed to sink then retrieved; you’ll get some very aggressive bites or takes on a retrieved streamer as the chasing trout swims in and hits the fly by surprise. Streamers are also a popular choice for fly fishing at night time.

Wet Flies

These flies, as you’d expect (and similarly to streamers) are fished in the water. Wet flies represent either small fish or larger swimming insects. Wet flies are commonly fished with a sinking line or intermediate line and are retrieved as they sink to the bottom of the lake or river. Wet fly fishing is one of the oldest types of fly fishing and is quickly being overtaken by techniques such as nymph fishing.

The above types of flies cover the majority of all flies sold today. Each type has a huge number of variations or species, it can be quite daunting knowing which ones to choose for which pieces of water. The best way to decide on what fly to choose is to try and understand the aquatic life of the piece of water you’re fishing or even easier talk to someone and ask them what types of flies work well on that piece of water. Most fly fishermen will be happy to help you out if you are trying to learn to fly fish.

Matthew Dunne is an experienced fly fisherman and the editor of an informational fly fishing website:

[http://startflyfishingnow.com]

StartFlyfishingnow.com [http://startflyfishingnow.com] is a resource for anyone interested in learning to fly fish or someone looking for information on fly fishing. Check my site for other articles and much more.

You may have a reputable automotive shop that you regularly use for your vehicle maintenance such as tire replacement, oil changes and other routine issues. If you don’t have a regular shop, you can ask your family, friends and coworkers whom they trust. Recommendations from these people should be held in high esteem, because a local auto shop that has earned the trust of your family and friends will work hard to make you a customer for life.

If you have significant engine problems with your car, you’ll first want to check your warranty and see if the manufacturer covers the issue. When you bring your car to the shop, you’ll need to ask if the automotive shop guarantees their work in case the issue is not fixed properly or if it comes back without warning. The automotive shop manager will be able to discuss the policies of the shop and offer you a guarantee on the work to be performed on your vehicle.

Be sure to inquire about the type of parts the automotive shop will use on your car. Are they brand name, quality products or cheap, generic products? Make sure they are using only high quality parts. Either way, you will be charged labor fees, so be certain the parts they replace on your vehicle are brand name, quality products.

Depending on your specific engine problem, you may need to leave your vehicle at the auto shop for an extended period of time. Make sure you arrange for transportation. Your favorite auto repair shop may be located near a bus line or taxi stand. Also, your insurance company may offer a rental car. Some repair shops will offer a courtesy vehicle or provide a drop off/pick up service so you can work during the day and get your vehicle back in the evening.

Before any work is performed on your vehicle, be sure to ask for an estimate. Agree on a price and ask your mechanic to specifically outline what work is to be done. A good auto shop will alert you of any additional issues that come up during the repair that was not initially noticed. Therefore, you won’t be surprised when you see charges for parts and labor on work that you never authorized.

It is important that you trust your automotive technicians. You are leaving your car in their hands and are counting on the fact that they are experienced, trained and can properly fix the issue at hand. If you do not already have a good relationship with a local automotive shop, ask your friends and neighbors who they trust. Begin using a popular auto shop for your routine maintenance issues, and you’ll begin to develop a trusting relationship with them and get to know the mechanics on a more personal level. Then you can feel good about leaving your car in their hands when larger engine issues arise.

Mr. Oliver is a marketing agent of Dyke Tire and Battery. The auto mechanic repair shop stocks tires for virtually every vehicle on the road and also offers local Richmond-ers a great place to take their vehicles in for repair. Whether you need a simple oil change, new tires or a rotation, or engine repair, Dyke Tire and Battery can help get you back on the road again. For more information on their Richmond Mechanic Virginia please visit their website.

Every person likes their steak cooked a different way, so throughout this article I will make sure that I cover each possible different way so that you will always get the best result for yourself or whoever you cook for.

There are several different cuts of beef that will make a great steak, and there are also many grades of beef to consider, depending on what the cow was fed on the farm, so your first step is to choose which one you would prefer. The choices include rump, scotch fillet, porterhouse, eye fillet and T-bone as the main premium cuts generally eaten. The beef’s grading will come down largely to marbling and maturity of the meat. There is a debate as to which is better out of grain-fed and grass-fed cattle, and really the answer is grass-fed beef is healthier for you as it is the most natural form of the cattle, while grain-fed beef will have a lot more marbling and flavour, so I will leave that choice up to you which way you want to go. As for maturity, I recommend finding a butcher that will hang your meat for quite a long time in their meat locker before carving it, I have found that 27 days is ideal. This will help tenderize the meat by having it stretched out and relaxing the muscles, to give you the best possible final result.

The rump and porterhouse are firmer cuts, and the rump in particular can be a bit tougher and chewier than the rest, and you will find a strip of fat at the top of each of these steaks, which will help flavour and tenderize the steak during the cooking process. Both these cuts I would recommend eating rare to medium-rare (I will discuss steak doneness a little later).

Meanwhile the scotch fillet will come very nicely marbled with fat throughout, and can usually be distinguished by a C-shaped piece of fat close to one side. Due to the marbling it will be very tender and full of flavour (however if you’re on a diet it may be one to avoid for now), and I recommend eating it medium-rare to medium.

The eye fillet is the most tender cut of beef, and will normally be free of fat, although this also means you may need to do something extra to add some flavour to it, the most popular way being to wrap bacon around it during cooking, so the fatty flavours of the bacon are absorbed by the steak. This is my personal favourite steak, and is best eaten medium-rare to medium.

Lastly we come to the T-bone, which has both the eye fillet and porterhouse on either side of the bone, and will get its flavour from the strip of fat on the outside of the porterhouse. I recommend eating the T-bone rare to medium-rare, though it can be tricky to cook evenly due to the bone in the middle.

Once you’ve decided which cut of steak you will be eating, you need to work out how big a piece of meat you want. A normal-sized steak is generally around 300g for a good-sized meal, however it could range anywhere from 150g up to 1kg and even more! The size of your steak will become important later when you want to cook it to a particular doneness. For example, two different rump steaks could quite easily weigh the same amount, yet be completely different shapes, sometimes they can be wide and flat, and sometimes short and thick, depending on what part of the rump the steak was cut from. Choosing the size of your steak and the shape go hand-in-hand, it’s best to have a thicker steak for a rare or medium-rare steak, and when you want a medium-well or above thinner is better. This is so it doesn’t take a long time for you to cook, and you can still have a juicy steak without burning the outside.

Now let’s just get away from the steak for a minute and think about what you’re actually going to cook it on. Ideally you should have a chargrill, one that sits on an angle, and has enough space underneath the flame to have a tray that you can put a small piece of wood on. What I personally prefer is mesquite wood, which comes from the USA, and the best thing to do is to soak it in water for a couple of hours before cooking. This will help the wood give off its smoky flavour rather than just burn away, and it will also last longer, usually for at least a couple of hours.

I mentioned earlier that if possible your grill should be built on an angle, sloping up towards the back. As you know, heat rises, so naturally you should find the hottest part of your grill at the back, and get slightly cooler closer to the front. Most grills and hotplates in general will have certain “hotspots” that you will need to find for each one to work out the bests places to position your food when cooking. Once you’ve used a particular grill a couple of times you should find it quite easy to figure out your favourite spots to cook on. The combination of knowing where your “hotspots” are and using an angled grill will make it easier to find the best position to cook your steak. If you don’t have a chargrill to use and you have a flatgrill or a hotplate instead, I would recommend not cooking your steak entirely through on the hotplate, particularly for medium or above, seal it on both sides then place your steak on a tray and finish it off in an oven. Otherwise all you will do is burn the outside and lose all the moisture and juiciness from your meat.

The other element to consider is how you would like your steak cooked. In general, a well-done steak should be placed at the back, a medium steak in the middle of the grill, and a rare steak at the front. Obviously, this leaves medium-rare between the front and middle, and the medium-well between the middle and the back. In some situations you will need to adjust this slightly depending on the size and shape of your steak, a big, thick rump may need to be pushed a bit further up the grill to cook properly, while a thin and flat porterhouse might be best kept a little closer to the front to avoid overcooking. Your steak positioning will come down largely to personal preference and a bit of practice and experience with your grill.

Now that you should have worked out where on the grill you will place your steak, you’re almost ready to start cooking! What you need to consider now is how you will season your steak. You may not want any seasoning, that’s fine, go right ahead and start cooking. If you wish to use salt and pepper, I would suggest waiting until one side of your steak has been sealed before sprinkling any on, as salt has the tendency to leech out some of the moisture from your meat. My preferred method of seasoning is to get a really good steak seasoning spice and generously cover both sides before placing your steak on the grill. When you do place your steak on the grill, if you are going to have a rump or a porterhouse, make sure you place the strip of fat at the top, so as it cooks the fat will melt and drip through the steak, adding extra flavour to your meat.

The process of actually cooking your steak is quite simple, but there are a few key things you need to know to get the best result. Firstly, the advantage of using the chargrill means you can have nice cross-markings on your steak when it’s finished, which looks fantastic for presentation. To achieve this, your steak will need to be turned three times, the first time straight over itself, then on the second turn spin it around 90 degrees so the lines from the grill will cross over each other and make little brown squares all over the steak, and then the third and final turn will be straight over itself again. When you’re finished the steak should have cross-markings on both sides, and you can choose whichever side looks best to serve facing up.

What you should find if you have got the grill positioning right for your preferred doneness, 3-4 minutes in between each turn should have your steak turn out just the way you like it! (If you are cooking your steak bleu, you only need to cook it for 3 minutes on each side in total, just enough to seal each side basically).

This is just a guide to work by only, as each grill will produce slightly different results, but definitely the most important stage of cooking your steak is knowing when it is at the exact doneness you would like. This can sometimes be a little tricky, but there are a couple of methods for testing your steak without needing to cut into it. The best method to use when you’re just starting to learn would be what I call the “thumb test”. Hold your left hand out open and relaxed, and press the flesh of your left thumb with your right index finger. It should feel quite soft, and this is how a rare steak should feel when you press it with your finger.

Now lightly touch your left thumb to your left index finger, and press the flesh of your thumb with your right index finger. This is how a medium-rare steak should feel when it’s ready. Next, lightly touch your left thumb to your left middle finger, and pressing the flesh of your left thumb will feel like a medium steak when it’s ready.

Touching your left thumb to your left ring finger will make the flesh of your left thumb feel like a medium-well steak, and touching the left thumb to your left little finger will make the flesh of your thumb feel like a well-done steak. Try this out as a guide to get you started, and as with all things, practice and experience will help you hone your ability and instincts to know just when your steak is cooked to perfection! And just as importantly, make sure you get feedback from every person that you cook a steak for, this will make your progress go much faster. As they say, “feedback is the breakfast of champions!”

Another method to use, which can be a little bit sneaky, is if you can see into the middle of the steak at the edges to see what colour the middle looks like. This works really well for a scotch fillet, as you can gently pull away part of the meat right where the C-shaped piece of fat is without damaging your steak, and see if the inside is red, pink or grey.

Now I will explain to you each doneness, so you can work out how you would like to cook it and so you know what to look for when it is finished.

I will start with bleu, which is basically just sealed, is still very red in the middle, quite mushy to the touch, and will feel a little cool inside, only slightly warmed.

Rare is red in the middle from edge to edge, a little mushy, and will just feel warm inside. Medium-rare is red in the middle and pink at the edges, and will feel warm inside. Medium is pink in the middle from edge to edge, feels tender to the touch, and will be warm to hot inside. Medium-well still has a quarter in the middle that is pink, and will be grey at the edges, feels quite firm and is hot inside. If you plan to cook your steak medium-well or above, I would suggest you could speed up the cooking time by using a steak weight to place on top of your steak. It should be shiny silver and kept clean, and what will happen is the heat coming up from the flames below will be reflected down on to the top of the steak so it cooks on both sides. Make sure if you use a steak weight that you only place it on your steak after sealing one side so there is no chance of cross-contamination.

Well-done steaks are grey throughout, no pink at all, quite firm, although can still be juicy, and is very hot inside. Very well-done steaks are grey throughout with no pink at all, very firm, very hot, and no juices whatsoever. You can also get your steak cooked Pittsburgh, which basically means charring the outside so it is burnt while the inside doesn’t need to be completely cooked. For example, if you want to have your steak Pittsburgh-Rare, you could char the outside, and the inside would be red in the middle from edge to edge. To do this you will need some oil or butter, I personally use lemon butter just for the flavouring, and drizzle some over the steak until it drips onto the flames underneath. Your goal here is to build the flames up so they are licking at the steak and will cook the outside much faster than the inside.

CAUTION! Be very mindful of how much butter you use, make sure you have fire safety equipment, and if necessary that you have adult supervision. Do not do this if you do not feel comfortable working with large flames, it can be very dangerous if something nearby catches fire, so please be very careful if this is how you would like to have your steak cooked.

Everybody has different preferences when it comes to their beef, but I would urge you to try each different way so you can work out for yourself what’s best for you. Many people fear the sight of blood coming out of their steak, if you can work up the courage to try something new for yourself, who know, you might find you really like it! I personally eat my steaks medium-rare, and would like to take this opportunity to mention that once your steak starts getting to medium-well and above, you really lose a lot of the nutritional benefits of eating beef, so I would recommend not cooking your steak any more than medium, but obviously that is a choice that is entirely up to you.

Now all that’s left to do is to serve up your perfectly cooked steak, there are many choices of sides and sauces, far too many to list here. I always love it with a creamy mashed potato and seasonal steamed vegetables, and my favourite sauce is mushroom sauce. If you have the time the best sauce is made using beef bones, cooked off with a little tomato paste, then make a stock by boiling the bones in water with some celery, carrots, onion, leeks, bay leaves and peppercorns. Simmer it for a couple of hours until it reduces about three-quarters, and then remove the bones and vegetables. Add some red wine and port, and reduce it down to about half of where it is now, until it starts to thicken with a nice consistency. From here you can add some sliced mushrooms, or peppercorns if you prefer, and even add a little cream if you like as well. This is very time consuming to make the jus (rich beef gravy), but if you can do it you will find it well worthwhile. One other little tip I have for you is to brush a small amount of lemon butter over your steak before saucing it, this will keep your steak very juicy and tender.

I hope you enjoy cooking and eating many steaks in the future, and make sure you go out and impress your friends with your newfound cooking skills!

Mick Reade is a chef from Australia who has been cooking in commercial kitchens across the country for over 10 years, and has been helping teach others how easy it can be to cook great tasting and healthy meals, for more information please visit http://www.alleasyfoodrecipes.com

Stage fright Is Good and Makes You Better Looking Too!

Before you learn how to speak in public, it is important to be ready to speak in public. Stage fright is a phenomenon that you must learn to control if you want to be good at public speaking. Actually, stage fright isn’t the most accurate term for the nervousness that occurs when considering a speaking engagement. In fact, most of the fear occurs before you step on-stage. Once you’re up there, it usually goes away. Try to think of stage fright in a positive way. Fear is your friend. It makes your reflexes sharper. It heightens your energy, adds a sparkle to your eye, and color to your cheeks. When you are nervous about speaking, you are more conscious of your posture and breathing. With all those good side effects you will actually look healthier and more physically attractive.

When making public performances, many of the top performers in the world get stage fright so you are in good company. Stage fright may come and go or diminish, but it usually does not vanish permanently. You must concentrate on getting the feeling out in the open, into perspective and under control.

Remember Nobody ever died from stage fright or speaking in public. But, according to surveys, many people would rather die than speak in public. If that applies to you, try out some of the strategies in this section to help get yourself under control. Realize that you may never overcome stage fright, but you can learn to control it, and use it to your advantage in your public speaking efforts.

Symptoms of Stage fright

* Dry mouth.

* Tight throat.

* Sweaty hands.

* Cold hands.

* Shaky hands.

* Give me a hand (Oops, I couldn’t resist).

* Nausea.

* Fast pulse.

* Shaky knees.

* Trembling lips.

Any out-of-the-ordinary outward or inward feeling or manifestation of a feeling occurring before, or during, the beginning of a public speaking engagement (Wow! What a dry mouthful!).

Here are some easy to implement strategies for reducing your stage fright.

Not everyone reacts the same and there is no universal fix. Don’t try to use all these fixes at once. Pick out items from this list and try them out until you find the right combination for you.

Visualization strategies that can be used anytime

* Concentrate on how good you are at public speaking.

* Pretend you are just chatting with a group of friends.

* Close your eyes and imagine the audience listening, laughing, and applauding.

* Remember happy moments from your past.

* Think about your love for and desire to help the audience.

* Picture the audience in their underwear.

Strategies in advance of program

* Be extremely well prepared.

* Join or start a Toastmasters club for extra practice.

* Get individual or group public speaking coaching.

* Listen to music.

* Read a poem.

* Anticipate hard and easy questions.

* Organize your speaking notes.

* Absolutely memorize your opening statement so you can recite it on autopilot if you have to.

* Practice, practice, practice. Especially practice bits so you can spit out a few minutes of your program no matter how nervous you are.

* Get in shape. I don’t know why it helps stage fright, but it does.

Strategies just before the program Remember Stage fright usually goes away after you start. The tricky time is before you start.

* Be in the room at least an hour early if possible to triple check the public address system and everything else on your checklist. You can also schmooze with participants arriving early.

* Notice and think about things around you.

* Concentrate on searching for current and immediate things that are happening at the event that you can mention during your speech (especially in the opening).

* Get into conversation with people near you. Be very intent on what they are saying.

* Yawn to relax your throat.

* Doodle.

* Draw sketches of a new car you would like to have.

* Look at your notes.

* Put pictures of your kids/grandkids, dog, etc., in your notes.

* Build a cushion of time in the day so you are not rushed, but not too much time. You don’t want to have extra time to worry.

* If your legs are trembling, lean on a table, sit down, or shift your legs.

* Take a quick walk.

* Take quick drinks of tepid water.

* Double check your A/V equipment including the public address system, projectors, etc..

* Don’t drink alcohol or coffee or tea with caffeine.

* Concentrate on your speaking ideas.

* Hide speaking notes around the stage area so you know you have a backup if you happen to draw a blank.

* Concentrate on your audience.

* Listen to music.

* Read a poem.

* Do isometrics that tighten and release muscles.

* Shake hands and smile with attendees before the program.

* Say something to someone to make sure your voice is ready to go.

* Go somewhere private and warm up your voice, muscles, etc.

* Use eye contact.

* Go to a mirror and check out how you look.

* Breathe deeply, evenly, and slowly for several minutes.

* Don’t eat if you don’t want to and never take tranquilizers or other such drugs. You may think you will do better, but you will probably do worse and not know it.

Strategies when the program begins

* If legs are trembling, lean on lectern /table or shift legs or move

* Try not to hold the microphone by hand in the first minute.

* Don’t hold notes. The audience can see them shake. Use three-by-five cards instead.

* Take quick drinks of tepid water.

* Use eye contact. It will make you feel less isolated.

* Look at the friendliest faces in the audience.

* Joke about your nervousness. What’s the right wine to go with fingernails?

Remember nervousness doesn’t show one-tenth as much as it feels. Before each speaking engagement make a short list of the items you think will make you feel better. Don’t be afraid to experiment with different combinations. You never know which ones will work best until you try. Rewrite them on a separate sheet and keep the sheet with you at all times so you can refer to it quickly when the need arises.

When speaking in public use these steps to control stage fright so it doesn’t control you.

How do you become a great speaker and get paid for it?

Learn the public speaking techniques that will create the career of your dreams and change other people’s lives forever. It’s easier than you think!

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. http://www.antion.com

In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking.

With the rapid advancement of information technology (especially the rise of the Web) and the increasing difficulties of meeting customer’s needs and wants (for example, their expectations of 24 / 7 customer service especially for online transactions), there is a shift from a traditional marketing approach to customer targeted marketing. Many organizations and marketing consultants are emphasizing the need to allocate more funds to apply new-found knowledge of consumer behavior in new products development, build better customer relationships through customer loyalty and retention programs.

This purpose of this paper is to raise the awareness of the need to concentrate marketing efforts towards the customer rather than the inward-looking traditional product-focused arrangement. And more importantly, the paper will shed light on how an organization could go about in making this important transition in this current competitive market.

Marketing Approaches Explained:

Before I proceed to discuss the shift in the marketing approach, it will be appropriate to explain briefly the two marketing approaches separately for greater clarity.

Traditional Marketing-The 4 Ps of Marketing:

The marketing mix or what is commonly known as the 4 Ps is a framework for marketers to implement a marketing concept. It consists of a set of major decision areas that a company needs to manage in order to at least satisfy consumer needs. According to Kotler et al. (1999), the mix is a set of “controllable tactical marketing tools [...] that the firm blends to produce the response it wants in the target market” (p.8). Hence, in an effective marketing program, all of those elements are “mixed” to successfully achieve the company’s marketing objectives.

The traditional marketing mix contains four major elements, the “4 Ps of marketing”. As defined by Kotler et al. (1999):

1.Product: Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. In includes physical objects, services, persons, places, organizations and ideas.

2.Price: The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

3.Promotion: Activities that communicate the product or service and its merits to target customers with a view to persuading them to buy.

4.Place: All the company’s activities that make the product or service available to target customers.

With the rapid changes surrounding organizations, the traditional marketing mix of the 4 Ps has been criticized for being too myopic in this current market situation. The traditional marketing mix has also been disparaged for being too product-focused and for taking an overly inward-looking strategy with regards to the organization’s resources and capabilities in production matters. This is antithetical to attending to the more important organizational goal of satisfying the desired needs and wants of customers.

In addition, the Web and E-commerce revolution has played a major role in alleviating customers’ ability to shape their relationships with the company. This has led customers to expect companies to market their products and services in ways that reflect more directly their individual needs.

These changes have prompted enterprises that wish to stay ahead of their competitors to shift their traditional marketing approach to customer-targeted marketing.

Customer Targeted Marketing:

In customer targeted marketing, the customer becomes the central focus of the organization’s strategy and activities, rather than the product itself (which is the prime concern in traditional marketing). The organization’s paradigm shift in marketing requires a company to build a commitment to quality and to listen critically to the customer to determine the market needs and how the company can meet those needs more effectively.

One of the major characteristics of the approach is to focus on each customer’s interests and interactions with the organization to deliver targeted, personal messages. This would require the company to be constantly gathering information about their customers in an effort to better serve them and, most importantly, to retain them as loyal customers. As suggested by Peppers and Rogers (1998), the organization would need to use various techniques and strategies (possibly with the help of information technology and the Web), such as focus groups, in-depth interviews, customer surveys, attitude testing and so on to obtain information about consumers for more effective marketing of a product or service. With these customers’ data and feedback, the organization will apply the knowledge to develop more customer-centric products and services and/ or to improve existing ones. In addition, the information will be shared within the organization to encourage employees at all levels to focus on creating maximized customer value and loyalty.

Why Customer-Targeted Marketing?:

In order to have a competitive edge and to satisfy increasing levels of customers’ desires, companies realized that they have to see their customers as individuals rather a homogeneous mass of similar tastes, values and buying behaviors. Due to such transformation, companies need to be more customer-focused in its overall marketing strategy. This has resulted in organizations adopting a customization strategy to increase customer’s loyalty to their products and services. For example, in banking and insurance industry, there has been a move towards greater customization. Standard products/services have been given way to a varied menu of features from which customers may select their own preferred combination.

In view of these changes, companies that understand the asset value of each customer, and that tailor their marketing efforts (and their costs) to acquire and sustain the highest-value assets, will win over less-adaptable traditional marketing approach of the 4 Ps.

The Process of Transition:

In order to strategically change from a traditional marketing approach to customer targeted marketing, an organization must be aware of these following areas:

Paradigm Shift. A company must fully understand that customer targeted marketing requires a shift in the organizational mindset, and not just structural organizational changes. They must realize that their sole purpose is to continuously satisfy customers’ needs and wants. Thus, to ensure a smooth transition from a traditional marketing approach to customer targeted approach, an organization must reflect and ask itself questions as to what areas need to be analyzed and to understand the ramifications of such a transition in the organization. On the other hand, an organization needs to realize the negative consequences for not willing to be a more customer-focused marketing organization.

Customer Targeted Planning. As in any organizational change initiative, proper planning is needed. The objective of planning customer-centric marketing strategies is to find win-win opportunities with customer and to identify the best mutual opportunities for your customers and your company. This requires the organization to see the issue(s) from the customers’ perspectives and to strategically plan the organization’s resources around them.

In short, the organization’s shift to customer-targeted marketing should embrace these three important points:

1.Planning should focus on customer wants and not looking inwardly at company goals

2.Focus on the honest feedback and suggestions through creating different channels of communications. Listen to the customers, rather than forcing them to listen to you.

3.Integrate your customers in every aspects of your business, from new product design to after-sales services and more.

Organization-wide Responsibility. For the approach to be successful, members need to understand the new philosophy of marketing and embrace it organization-wide. Many organizations tend to underestimate the degree to which every facet of the enterprise needs to be involved in the process and to be integrated into the actual customer relationship.

Organization Redesign. An organization has to assess the roles of all functional departments interacting with customers to ensure that they add value to customers instead of increasing the costs. By reorganizing the company with the customer as the focus, many departmental roles and responsibilities will have to be redesigned. And when that happens, the employees will have to adopt new work processes that would be more customer-centric in nature.

Human Resource Training. There is a need to develop customer-focused human resource through customer behavior training, across the functional departments. By investing in such training at all levels, the members will be more knowledgeable, more autonomous, and more efficient in anticipating and meeting the needs of the customers.

Use of Information Technology. With the advancement and increased affordability in information technology, more companies are able to collect available data on customer purchase behavior more efficiently. For example, technologies ranging from checkout scanning to Internet cookies are commonly used to track customers’ buying behaviors. Companies that employ such technology will be more adept at acquiring new customers, retaining existing customers, and cross selling than those who do not.

Enhanced Customers Communications. With the use of the Internet as a medium for targeted communication, this allows companies to be in touch with customers at less than one-hundredth of the cost of more traditional snail mail, brochures or flyers. Communication through emails with the customers is almost free, and the customers can retrieve communications almost immediately. However, this has also resulted in customers having 24 / 7 service expectations of these companies.

Customer Targeted Measurement. An organization must be able to measure and evaluate the success of their customer targeted marketing strategy. In most cases, traditional measurement techniques such as profitability, market share and profit margins are used to measure the success. There should be an added emphasis given to developing measures that are customer-centric and which are able to assess the marketing strategy. Customer acquisition costs, conversion rates, retention rates, customer sales rates, loyalty measures and customer share within a brand are some examples of customer-centric measures than a customer-focused organization can adopt

Conclusion:

The need for survival has provoked many organizations to shift from traditional to customer targeted marketing. The market conditions surrounding us will continue to change at an accelerating rate and customer’s expectation will continue to rise. Hence, without any doubts, more and more companies will adopt a customer-targeted marketing strategy with increased intensity.

About The Author

Dr. Alvin Chan is an Innovation Research Specialist in Asia. He has consulted for and aid in the development of managerial innovations and effective learning methodologies in several organizations. Currently, Dr. Chan is the Senior Research Consultant at FIrst Quatermain Centre of Collaborative Innovation (www.firstquatermain.com [http://www.firstquatermain.com]).

Please email to Dr. Chan at bizguru88@hotmail.com as a courtesy if you are reprinting the article online or in print.

Congratulations!

By deciding to investigate the benefits of television advertising, you are taking the first step to more sales and faster profits. More businesses owners than ever are turning to television as a powerful tool to grow their profits. And it’s not the traditional “deep pockets” crowd either. Small and medium sized businesses are flocking to television advertising like never before. Some are coming away battered and bruised. But many are smiling ear to ear because they have unlocked the secrets to television advertising success – on a print or radio budget.

The Golden Rule?

Don’t let the tail wag the dog. You need to take control of your journey into television advertising so that it pays off.

Does that mean you have to be an expert?

No. But you do need to know how the industry and the medium work in order to end up with a cost-effective television advertising campaign.

Which is exactly why we prepared “An Insider Guide To Crossing Over To TV Advertising… On A Print Or Radio Budget..And Making Plenty Of Profit!”

It’s your GPS to an affordable and profitable TV Advertising experience.

Now is the best time in history for small business owners to use television advertising to explode their sales! Airtime and commercial and television production rates are the most affordable they’ve ever been! Specialty channels let you laser target your ideal sales prospect.

Television adds a level of credibility to you and your business like no other medium can do.

There’s a reason you’re seeing video pop up just about everywhere as more and more business owners come to the realization that the more senses you can appeal to, the more likely it is that you can gain a foothold in the most crowded place anywhere – your prospect’s mind.

Need any proof? Just look at the absolute astounding success of You Tube. People are attracted to watching video.

Isn’t it time you jumped on board and gave it a try?

The 5 secrets revealed below will help you leverage the power of television advertising in your business.

Secret #1 Have A Clear Unique Selling Message

This applies to all your marketing but is especially true when it comes to TV advertising.

You need to provide your prospects with a compelling reason to want to learn more about your product or service.

And, if you’re using a 30 or 60 second commercial to achieve this objective, you need to make sure your message is equipped to get your prospect to take the next step in your sales process.

That’s why you must have a very clear message.

What is the main benefit, promise or solution you want your prospect to walk away with?

Or, put another way, what is your unique selling proposition (USP)?

It’s important to have one otherwise you will have trouble differentiating your offer from those of your competitors.

Not sure how to boil it down to a simple clear message?

You can start by asking and answering the following questions:

• Why do people buy from you? Why do people NOT buy from you? Really give this some thought and make a list.
• What benefits do clients gain from doing business with you? People buy to gain benefits. What does your product or services DO for them
• What emotional appeal does your product or service have? Does it provide a sense of relief? Make your clients feel a sense of pride? Television provides the perfect forum for hitting your prospect’s emotional hot buttons.
• What problem do you solve or what need do you fulfill?

Another way to gather ideas for your USP is to survey your current clients.

Ask them WHY they bought from you. Find out what problem you solved for them why did they pick you over the competition? You may be surprised by the answers. People buy for different reasons.

In developing your USP, what you want to do is figure out the most common reason people decided to buy your product or service and then use that insight to create a powerful selling message that makes you stand out.

Don’t forget to check out your competitors. Many times what is obvious to you and your competitors, isn’t obvious to your potential clients. And you can use that differentiate yourself from the rest of the pack. Here’s an example… Years ago, Folgers coffee decided they needed to increase sales. Competition was everywhere. So what did they do? They started promoting the fact that Folger’s was mountain grown and stamped “Mountain Grown” on their coffee cans. Sales exploded. After all, coffee grown on a mountain simply had to be special. Right? What the average coffee drinker was unaware of is that fact that MOST coffee is mountain grown. Folger’s simply used this little known fact to make itself stand out. The more finely tuned your USP is, the more effective your television campaign will be – and all of your marketing for that matter.

Secret #2 Know Your Ideal Client

Your ability to generate sales leads from your television ad campaign will be greatly enhanced if you have a clear understanding of who your best prospects are and why they buy from you.

Otherwise it’s virtually impossible to create an effective television commercial.

This vital knowledge allows you to create a script that speaks to the specific needs of the people most likely to buy your offering and present your unique selling proposition in a compelling way.

Your message resonates and creates a natural attraction. But let’s say you’re not exactly sure who your ideal client is? Or why they buy? How do you go about finding out?

Well, a quick effective way to do it is to take a look at your current clients. Especially those you really enjoy working with. What do they have in common? Do they share a number of similar characteristics? You may already have a target market and just don’t realize it.

Here are just a few “target market” criteria you can use to define your niche.

• Age – try to narrow the age group range of your best prospects
• Gender – who makes the decision to purchase your products or services? Who might influence it? This is important to know so you can make the right appeal.
• Marital status (single, married, divorced)
• Household Income. Do your best to estimate the income of your target customer.
• Occupation – are your best prospects white collar construction, sales people, entrepreneurs, retired • Geographical region. (ex: Toronto, warm climate, people who live near water)
• Lifestyle (professional, conservative, risk-takers)
• Company size (self-employed professionals, Fortune 500, companies with $10 Million + in sales)
• Industry specific (a marketing consultant who focuses on solo-professionals)
• Leisure Time Activities – what do your customers do to relax and have fun? Hobbies? Pastimes? Once you complete your research – combining the information you have about your existing clients along with additional characteristics – you will be able to build your ideal target customer profile. This will give you will have a clearer understanding of the language and tone you should use in your script and what type of information your target market will be looking for.

And it will help pinpoint the type of audience your television commercial should be presented to in order to produce maximum sales results.

Secret #3 Be Involved In the Process

Many small and medium sized companies that shy away from television advertising quickly latch on to the “perceived” high cost (more about this in Secret #5) as a reason they have been reluctant to give it a try.

But there’s often another factor lurking in the background that keeps many businesses from enjoying the success a professionally created television commercial can create.

Simply put: for some, making the leap to the world of television advertising can be intimidating.

In print, you write your ad and the publication runs it. In radio, you record your commercial and the station plays it.

With television, there are a lot pieces that need to be pulled together to produce a successful advertising campaign and for those who haven’t been through the process before, it can be a real leap of faith.

You need to be a kind of project manager for your television advertising experience. Do you need to be an expert? No. But you do need a sense of what the process involves so you can add to the experience where applicable.

To help you understand the elements that provide the foundation for a successful TV advertising campaign, here is a checklist:

• Budget – Many small and medium sized businesses don’t realize that the money they are currently investing in radio or print ad campaigns could be used to create an effective television advertising campaign – provided you know the secret (we reveal it in Secret#5) to avoiding one of the major hidden costs TV advertising. Production costs and airtime will be the two main components of your budget.
• Script - The script is your ad in words. This is your core selling message. The script dictates who says what, the tone and expressions used, what is seen on screen, who moves when and where. A script will be necessary for your commercial.
• Talent – This includes on-camera talent and voiceover talent. The more well-known and in-demand the talent, the more you pay. For many advertisers, local and regional talent will produce a professional result.
• Production Elements – You need to decide what kind of graphics, audio, or music you want – along with any other special effects..
• Length – Typically, TV commercial spots run 30 seconds. You can also run in 15-second and 60-second increments. An “infomercial” often runs 30 – 60 minutes and costs more to produce and to run.

At the end of the process, your TV commercial should answer one very important question for the viewer:

‘What’s in it for me?’

The way to answer that question so that both you and your prospect end up with a positive outcome is to make sure your commercial is focused on how the viewer can benefit from your product or service.

No one can sell your offering better than you.

You must use every bit of selling information you can to gain favorable attention immediately with the viewer! Otherwise the viewer will click away and your investment will be wasted.

And last, but definitely not least…

Tell the viewer what you want him/her to do next!

It’s incredible how many new TV advertisers (and some longtime veterans) fail to ask the viewer to take the next step in their selling process make this mistake. Do you want them to visit your web site? Pick up a phone and call? Come into your store? You need to lead them to where you want them to go next. Now, let’s move on to one of the costliest mistakes television advertisers make along with tips on how you can avoid it.

Secret #4 Be “Marketing Ready” For Your Prospect

Most businesses today use advertising and marketing as a way of initiating a relationship with a prospect. The same is true of television advertising.

After all, a 30 second spot on TV isn’t going to answer every question.

If your commercial has done its job, the next step is to invite your prospect to learn more about you can benefit him/her.

This could involve an invitation to visit your web site, pick up a phone and call you or drop by your location.

It’s critical to make sure that whatever you ask your prospect to do that you’re equipped to keep your prospect moving toward a sale.

This is where many TV advertisers drop the ball and end up wasting their valuable marketing dollars..

Let’s use a visit to your web site as an example. We’ll assume your prospect has watched your commercial and is shown your web site URL on the screen as it finishes.

Your commercial piqued his curiosity and made him want to know more about you and your offering.

Congratulations. You’re past the first hurdle – getting the prospect to take the next step in your selling process.

But that’s all you’ve accomplished at this point.

Now you’re moving on to the all-important “conversion” part of the sales process. Tons of visitors to your site won’t feed your family, pay your mortgage or let you lie around on the beach in Cabo San Lucas.

For that, you need to convert your prospects initial interest into a sale.

And a web site that doesn’t clearly pick up where your television commercial left off by immediately reminding your visitor ‘what’s in it for him’ and presenting your sales story in a compelling way is going to bring a selling opportunity to a grinding halt.

What’s the point of tempting a bunch of hungry prospects only to have them arrive and you’ve nothing to feed them?

Same thing holds true if you want them to call you. Every member of your team who has public contact must be ready to keep the momentum going.

The job of your TV commercial is to attract the fish. The rest of the job – hooking the prospect (in an ethical way, of course) and getting him into the boat and converting him into a lifelong profitable client is the job of your marketing.

You need to make sure your marketing message is consistent throughout ALL your marketing. Otherwise you won’t get the ROI you should.

Secret #5 Don’t Let Tail Wag The Dog

Television advertising can be rewarding, but you need an experienced hand guiding you past the pitfalls so you can produce a profitable result. So far, we’ve armed you with the knowledge you need to make sure your television advertising efforts position you for a successful outcome. Now it’s time to introduce the key thread that ties it all together. Making sure you partner with an industry professional who knows the ropes. The first place many small and medium size businesses turn for assistance is an advertising agency. A very expensive mistake.

Here’s why: Many ad agencies focus on “institutional” type or branding type messaging. They are image builders. While having a professional image is important, most of the businesses flocking to TV advertising these days need sales. You’re probably the same. You want viewers to watch your commercial and take the next step in your selling process. Maybe a visit to your web site or a phone call. For that, you need direct response television advertising. And many advertising agencies simply aren’t equipped for that. Nor do they know how to “convert” an interested prospect into a profitable lifetime client.

But here’s the dirty little secret they hope you won’t find out about: Many don’t have in-house resources to write your script. Or television production facilities so they can shoot your commercial. Or an editing booth where they can edit your footage. Here’s what that means to you… If the ad agencies don’t have the resources themselves, they have to go outside, cobble together a team of industry professionals who can and pay them. Guess who gets stuck with all the middleman mark-ups? But this ‘don’t worry, the client will pay for it’ old school mentality doesn’t stop there. Once your commercial is ready to air, you need a TV program to run it on. For looking in a book and phoning up to schedule your spots, the ad agency will charge you 15% of your media budget. Is that how you want to spend your valuable media dollars? Having someone round up a bunch of people who can and charge you for doing it? Thought so. Here’s an alternative… Creative Bube Tube is a full-service, one source expert at producing direct response television advertising and corporate videos. We work with small and medium size business to help them generate profitable sales. Many of our clients are newbies. But we’ve opened the eyes of more than a few savvy veterans along the way.

Here are four pillars we’ve built our business model on:

• One Source – Every aspect of your television advertising is handled in-house by our team. This means you avoid the unnecessary added cost mark ups, delays and finger-pointing caused by too many fingers in the pie.
• Expertise – We are television advertising experts. Period. It’s all we do. And we know how to sell. To you, that means campaigns that not only look professional, they send you a steady stream of qualified prospects.
• Cost Efficient – Because we know our craft, we understand how and where to use your budget efficiently – without having to grease the palm of a number of disconnected middlemen. That way, every dollar you invest is working to increase your sales. The media relationships we have built through the years provide you with red carpet access to your target market – for a fraction of the cost you would pay otherwise – with no hidden fees.
• Process – The key to effective affordable television advertising is sales driven creative, efficient production, proper planning and organization. That requires precise communication. Everything we do is in-house. We don’t outsource your creative to a production company that has no marketing background. Then send the footage after filming to a post-production house. Then hire a media buyer who has likely never even seen any of the creative. Then sit back and watch the confusion, as your budget gets chewed up in a sea of disorganization and chaos. Everyone on our team intimately is involved in your project – from beginning to end.

Creative Bube Tube makes television advertising effective and efficient – for both newbies and long-time television advertisers who are tired of wasting valuable marketing dollars propping up old-school practices. If you’ve been thinking about trying television advertising but have been holding off because you were concerned it was very expensive, we’d behappy to show you not only how you can afford it, but also how you can use it to skyrocket your sales results. Please call us today at 1-855 BUBE TUBE or visit our web site at http://www.creativebubetube.com and learn more about how we can help you generate a stream of profitable lifetime clients.

2011 Creative Bube Tube

About The Author: As the President of Creative Bube Tube, Jenny Munford has been directly involved in hundreds of television advertising campaigns and corporate video productions. She created Creative Bube Tube in response to a need she saw for someone in the industry to make television advertising affordable and effective for small and medium sized businesses who felt they were tied to print and radio to market their products and services. By creating a one-source shop that can handle all of a client’s needs, Jenny is able to provide clients with cost efficiency by eliminating one of the biggest costs of TV advertising – middleman markups. To learn more about how Creative Bube Tube can help you sell more of your product or service, please visit http://www.creativebubetube.com or call us at 1-855 BUBE TUBE.

Failure and mistakes should not make you quit Do-It-Yourself auto repairs. Learn how to

turn them to success.

Failures And Mistakes Are Inevitable:

Everybody makes mistakes, everybody fail in one way or the other. Thus, you should expect some level of failure in your Do-it-Yourself auto repairs, prepare for it and get over it.

Know that all successful Do-It-Yourselfers today have failed at one time or the other in their life.

So don’t be afraid of failing in your own.

You Can Prevent Or Reduce Failures:

Yes, you can reduce failure or mistakes in your Do-it-yourself auto repairs by following the right guides, by obeying Do-it-yourself auto repair instructions to the letter. These instructions you can get in your auto repair manuals.

Get a good auto repair manual, study it and familiarize yourself with the details of the auto repairs you want to carry out. You can use the steps below to learn from your mistakes and turn them to success by asking yourself the following questions.

1. What Caused The Failure:

Failure In Do-it-yourself auto repair often occur as a result of inadequate preparation, lack of adequate knowledge of the job, lack of confidence or outright over confidence and any other remote causes.

Think and evaluate the situation, isolate the problem and asses it and know exactly where the fault is from. Get the specific answer to what caused the failure.

2. What Can I Learn From What Happened:

Another question to answer in case of Do-It-Yourself auto repairs failure. You can learn a lot; maybe that you didn’t get the right auto parts, tools, accessories, you don’t have enough confidence in yourself to carry out Do-It-Yourself auto repairs, you don’t have enough time, etc.

Your answer(s) to this question will determine the action (solution) you are to take.

3. How Can I Turn This Into A Success:

Once you have been able to identify the problem(s), in your DIY auto repairs, you can then look for solution. A problem is not a problem it depends on the way you look at it.

If you lack confidence, try and build it by affirming to yourself that you can do it. Read the testimonies of starters in Do-It-Yourself auto repairs to further still your nerves. If you are always over confident try to cool your nerves by writing down the steps you want to take, go over them several times and follow them to the letter.

If you lack adequate preparation, prepare your list of tools, auto parts, etc days before you carry out Do-it-yourself auto repairs, use your manual as a guide to know what you want to do and what you would need in order to get them ready.

4. Who Can Help Me With This Issue:

For speedy and effective solutions to Do-it-yourself auto repairs problems, you can get help from your manuals or better still from auto repair sites.

The Bottom Line start turning all your DIY auto repairs failures and mistakes into success, it all depends on you.

Tope Olawumi is a seasoned auto infopreneur his site at http://www.all-about-auto-part.com/Do-It-Yourself-Auto-Repair.html show you how to carry out successful Do-it-yourself auto repairs, quality auto repair site and auto manual sites.

You can also subscribe to his blog at http://www.all-about-auto-part.com/Auto-part-blog.html

Starting with affordable Internet businesses is one of the best small business ideas.

Establishing a small Internet business is much easier than any traditional business. Internet brings equal play fields for anyone who wants to start a small business, home business or simply want to work on an Internet job to earn extra income during spare time-regard as a “part time job Online”.

Do you know what will likely go down as the most colossal, most lucrative goldmine in mankinds’ history?

It is the Internet.

The Internet has become a worldwide revolution, radically changing the way the world communicates and gets its information.

E-commerce and shopping on the World Wide Web is already a multi-multi billion dollar industry… soon to be in the Trillions.

Broadband usage in the United States was predicted in 2000 to reach 22.3 million by 2002. The actual figure turned out to be 17.2 million. But by the end of 2003 however, 24.2 million US homes had high speed access.

What if YOU can share in the profits of this incredible global explosion?

Here’s perhaps the most surprising statistcs: At the peak of the “dot com frenzy”, Jupiter Research predicted the world’s online population would reach 498 million by 2003. According to eMarketer, because of rapidly surging growth in countries like China, India, and the Pacific Rim, the global Internet population last year jumped to over 633 million.

The Internet offers you the best financial opportunity. Anyone with commitment can succeed if they choose the best online businesses, follow clear marketing plan with good marketing tools.

There are a lot of advantages and benefits for the starting online business:

1. You can start affordable Intnernet businesses with LITTLE capital and have potential to make MILLIONS. Build an income well above what many conventional businesses.

2. You can build Online business and run it from anywhere in the world. Even when you are on vacation. The only tool you need to carry around is the laptop. If you don’t have a laptop, you can use computers in libraries or “Internet Cafes’” to check on your business (assuming your email is accessible remotely).

3. You can reach millions of visitors if you have websites! How many people visit the Mom-and-Pop corner brick and mortar store? You have the global market.

4. You can start and run your best Internet businesses at home office. You need just a small room or desk where the computer can sit on, and an internet connection from your home. You can reach the world from your home.

5. You do not need to hire anyone, but yourself. You can earn while you learn. Do not try to master everything at one time. It will cause frustration. You apply what you learn, and learn from what you’ve done. Gradually you will master the internet world.

6. You can do your business in your spare time. You do not need to quit any daytime job when you start your business. It is the best for those working moms and dads. You can work when your kids sleep. You can work anytime of the day or night. It is also good part time job opportunity for college students who can apply computer skills and make money for their tuition.

7. You can let your automatic system do the work for you. Run your business on autopilot

Plus TAX Advantages.

As a home business owner, you can huge take advantage. You can deduct the cost for your business travel, meals with business partners, and home office cost like your computer, internet connection, telephone, and other tools related to your business.

As you can see that there are a lot of potential from best Internet businesses and the leverage is enormous. But you need to act sooner than later before everyone in this world knows the secrets.

Starting your online business should not put you in debt. Hundreds of internet business owners who are making $100,000 more per year started for less than $200! You can be successful with your own business without investing much money, as long as you do the right things.

Take advantage of every free and low cost resource. Like free trial for 90 days, free bonuses, free eBooks, and more.

All you need for starting your best Internet businesses is the following:

- A good computer – An internet connection – Choose best Online businesses – Build your business and follow a good leader – Marketing your business with effective marketing resources

Once you find good online business model, with good leader’s help, and right promotional method, you are on your way to earn a good income online.

Note: Feel free to publish it with the resource box and content unchanged

Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com

Since the Internet has become so popular today, more and more people are interested in developing programs or applications that people can view and use online. One of the more popular programming language that has a wide variety of functions is called PHP.

PHP has been around for a while and originally PHP stood for “personal home page”. It is now considered to be one of the most widely used programming languages of all time. It has been updated several times and is now currently in version 6. You can also use PHP with another language called MySQL which is often used to do database work or other kinds of tasks involving database entries.

PHP is very nice because it has an easy, clean syntax which can be easy to pick up if you know a programming language already. If you do not know a programming language already, do not worry. PHP can be a great place to start because it has such an intuitive syntax. If you are curious about learning a programming language, PHP may be the place to start for you.

If online programming is what you are looking for, then PHP should definitely be on your list of programming languages to study. It is something that will surprise you at how useful and intuitve it really is. Add to this the fact that PHP is a powerful language that can handle a multitude of tasks and you can see why it has become so popular today.

PHP gives you a powerful toolbox for programming whatever program or task you need designed for the web. If you want to make projects that can be seen by others online, then go ahead and begin to learn PHP. It can be a great way to break into the programming world, or if you already know a programming language, it can be a great way to expand your knowledge and skills. Make sure you get some learning resources soon if you want to learn PHP better!

Get more great information about learning PHP online right now at how to learn PHP. If you are truly interested in learning PHP, you will want the best resources around available for study now over at Simple PHP Review.

1. Internet Marketing: Is It worth Your While?

As of March 2007, 16.9% of the world’s 6.5 billion population was using the internet which roughly translates into 1.2 billion people! Asia boasts more than 50% of the world’s population and of that Asian populous only 10.7% is currently online as compared to almost 70% of the North American population!

Pros: The internet is one vast marketing arena that grows bigger and bigger every year. Put another way, in the year of 2006, online advertising racked up revenue in excess of $16.7 billion dollars and is expected to reach $45 billion in the next five years.

Cons: That many people online means that the competition is bound to be fierce; but the opposite holds true as well. That many people online means there should be enough market share to go around.

Bottom Line: An internet business is a great way to generate a second income or a primary money generating system that once set up is completely automated. However if you are starting out now be aware that you have millions of already established internet marketing businesses to compete with.

2. Do Your Research First

Before deciding on what your internet business is going to be make sure that there is a large enough target audience to make it worth your while. There’s no point marketing something that nobody is interested in.

Pros: Countless opportunities abound online and also there’re several websites such as digitalpoint.com which offer excellent free marketing research tools.

Cons: Excellent as a lot of these free tools are, they cannot compete with some fee-based tools as far as in-depth analytics go.

Bottom Line: Plenty of novice internet marketers doom themselves right from the get-go because they don’t bother doing any prior research which is tantamount to firing first before readying yourself, aiming then finally firing!

3. Getting Your Web Presence

The internet has come of age. A few years back getting a credible web presence usually translated into having to shell out exorbitant hosting fees. That has since changed!

These days you can get luxury-level, premium loaded web hosting for less than $4/month. Even better yet you can conduct an online business without ever having to pay web hosting fees. All you have to do is use a blog!

Pros: Starting an online business today need not cost you a single cent upfront!

Cons: Just starting out means that you’ve got your work cut out to distinguish your internet business from the rest of the crowd; a very big crowd!

Bottom Line: You really no longer have an excuse for not getting a web presence. The old oh-I-cannot-afford-hosting-fees excuse no longer cuts it! As previously mentioned it is now possible to conduct internet marketing without putting down a single cent. And as for not knowing HTML (web coding language)! That excuse too is dead and buried.; knowing html or other web coding language is a thing of the past, these days you can make do quite nicely without.

4. What Is The Fastest/Easiest Way To Make Money Online?

Hands down the cheapest, easiest and quickest way to make money online is through affiliate marketing.

And what is affiliate marketing?

Affiliate marketing is simply a partnership between an affiliate (you) and a merchant (the merchant being the owner of the product). Affiliate marketing may also be referred to as affiliate programs, referral programs and associate programs.

Here’s how affiliate marketing works–You (the affiliate) promote or advertise a product on your site that belongs to somebody else (the merchant).

Basically, the merchant supplies you with a variety of text links, banners or graphics embedded with your own affiliate code. You then strategically insert any number of those coded links or graphics onto your website (or blog) with the purpose of referring your visitors to the merchant’s site.

When one of your site’s visitors clicks on any one of those code-imbedded links they are transferred to the merchant’s site. If that visitor then purchases something from that merchant you get paid. It’s as simple as that.

Pros: You don’t have to spend a cent to be an affiliate marketer. The best affiliate programs furnish you with all the necessary tools to conduct a successful promotional campaign of their products. Best of all, there are more than enough well-established and trustworthy affiliate program directories from which you can choose almost any product to promote!

Cons: You need to make sure that the products that you promote actually achieve what the claim to do (which in some cases entails trying them out beforehand). Also you are going to be faced with the issue of being just another affiliate marketer promoting the same products as thousands of other internet marketers.

Bottom Line: Affiliate marketing is the cheapest way to start out. However bear in mind that the internet marketers who make the big bucks do so through selling their own products. So in essence you should promote other people’s stuff up until you’ve become internet marketing savvy enough to sell your own product, be it digital goods (downloadable stuff) or whatever.

5. Internet Traffic: The Pot Of Gold At The End Of Every Internet Marketing Rainbow

In the online world once you’ve got lots of internet traffic you’re made, without it, you’re dead! Internet traffic is the true engine that drives any successful internet business. Those websites or blogs that are raking it in do so for one reason and one reason alone; they get tons of online traffic!

So how do you get traffic? There’re a variety of ways to get traffic, some of them free and others not so.

A. Use Web 2.0 techniques: Web 2.0 is the newest phase or 2nd generation of web based services which include social networking sites such as myspace.com and youtube.com to name but a few. A well organized and interesting blog is a good platform with which to gain web 2.0 based internet traffic.

B. Write Articles: Cheap and highly effective method to attract quick relevant traffic to your website or blog. It does require a certain amount of effort on your part (in other words conveying useful information) to make sure that your article attracts a ton of visitors to your site. The best bit about article writing is that you have literally thousands of article directories where you can submit your articles to.

C. Posting In Forums: Most people trawl forums to find answers that resolve their problems. You can capitalize on this by checking out forums relevant to your market and posting replies to current or recent questions to which you know the answers. If you post a genuinely useful and helpful reply you could end up with several grateful customers.

How?

Well, it’s very probable those people whose problem you just solved will click on your signature link to see what further useful information they can get from your site. Most forums enable you to promote your site by allowing you to paste a link pointing to your site at the end of your posting (different forums have different guidelines so it’s good to read them up).

D. Pay-Per-Click Advertising of which perhaps the most famous (or infamous depending on your perspective) is Google Adwords. Paying to get internet traffic through advertising is what is commonly known as PPC or pay-per-click. At its most basic, pay per-click marketing involves you composing an ad and bidding for a relevant searched-for keyword. Your ad will then be listed on the relevant search engine index pages for that same keyword you bid.

E. Internet Traffic From The Search Engines: This is the best traffic to draw to your website because it is the most qualified and targeted type of online traffic. What do I mean when I say the most qualified type of internet traffic?

I am talking about people who actively typed in a search term/phrase (keyword) into any search engine online. Such a person is more likely to purchase, subscribe or do whatever you most desire your visitors to do when they get to your site.

Getting this kind of traffic requires search engine optimization (seo) of your website or blog.

Pros: There’re multiple avenues to draw internet traffic to your website/blog these days, all of which involve a certain amount of effort, some more so than others. A well written article costs you no more than the whirring of your brain and the tip tap of your fingers on the keyboard, yet the traffic generated from that one article could quite easily tanslate into big sales.

Cons: Online traffic is what everybody with a web presence desires, only problem is that it happens to be rather challenging to get a significant amount of it unless your website has been around for quite a while.

Bottom Line: Internet traffic is the lifeblood of any online business and if you intend to be an internet marketer then you cannot do without it.

6. Play Not Follow The Leader!

Masura Ibuka, a co-founder of Sony once said “You never succeed in technology, business or anything else by following others!” That quote is equally applicable today in the internet marketing arena as it was when he said it. If you insist on playing follow-the-leader, then by proxy you’ll always be playing catch-up which is not the best marketing strategy.

Pros: Being the leader in whatever marketing endeavor you pursue automatically makes your brand instantly recognizable to the public which translates into more profit because people will always think of you first for that particular niche market. After all don’t forget your ultimate internet marketing goal should be selling your own products.

Cons: Being in the forefront by its very nature means that you’re going to have to put in a little more time and effort at the beginning to attain that lead than if you were just joining the ranks of followers.

7. Avoid The Minefield Of Online Scams.

I’m sure you don’t need to be told that the internet is awash with scams. A good rule of thumb to abide by is: If it seems too good to be true then it is precisely that! Most people get scammed because they are looking for the easiest path to riches and hence ignore that little squeaky voice in their head that is telling them “there’s no such thing as an overnight success!”

Pros: A lot of internet marketers who had been operating smoothly behind a facade of respectability have since been exposed together with their scams. Still the onus is on you to keep your wits and common sense and not get duped!

Cons: It is easy to be swept off your senses by good copywriting and visions of all that money you’re apparently going to make overnight!

If you ever do start getting that giddy feeling ascribed to gonna-be-rich-overnight syndrome, remember what world-famous hairstylist Vidal Sassoon had to say about success: “The only place where success comes before work is in the dictionary!”

Internet Marketing Online

Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

It is a sad truth. No one wants to read your resume. Hiring managers would absolutely love it if they didn’t have to read another resume for the remainder of their careers. Why? Reading resumes is boring. Well, that statement needs to be qualified a bit. Most resumes are boring to read. Some resumes are amusing with their erroneous mistakes and unusually worded assertions.

Even though no one wants to read your resume – or anyone else’s – resumes do get read each and every day because that is the way people most often get jobs. Employers match their needs with the qualifications of a variety of job applicants via a resume.

It is a tedious process and it is ultimately flawed.

Even with the use of computer scanners and keyword recognition software, subjectivity eventually plays into the equation and one resume is discarded while another one is kept. We are human and by nature we make decisions based on our experience and knowledge. Sometimes those decisions result in bringing in awesome human talent to a company’s human resource base. Other times, the decision is based on flawed information, bias or lack of understanding about the position or the individual.

In addition, consider a perfectly qualified candidate who does not have the appropriate keywords or enough of the right keywords in his or her resume. That resume never makes it past the scanning process even though the individual could very well be the best person for the job.

The goal of computer software is to take the human aspect of scanning resumes and make it easier and less subjective. Unfortunately, it, too, is flawed as it cannot ensure the best candidates are actually chosen to be looked at more carefully. It merely selects individuals based on a set parameter of options – entered by humans – and searched for on resumes.

It still boils down to: No one wants to read your resume. Reading resumes is time consuming. It is tedious. While the resume software assists in selecting resumes to be read in depth, it still does not work as well as human eyes, human knowledge and human intuition. It still allows for resumes to squeak through simply because they are loaded with the right keywords, while other resumes which are not laden with such jargon or keyword-rich content are discarded regardless of the actual qualifications of the candidate.

The best any of us can do is to create outstanding resumes. Does that go completely against the title of this article? It sure seems to. No one wants to read your resume. In truth, though, it is BECAUSE no one wants to read your resume that you MUST make it as professional and perfectly crafted as possible.

How? Read everything you can on the subject of resume-writing. The links at the bottom of this article take you to a web site that is loaded with outstanding information about writing a professional resume and there is no charge for any of that information. Read as much as you can so that you have the best possible understanding of the kind of resume format suits your situation best, the errors to avoid and the various ways to add impact to your words.

Even though no one wants to read your resume, it will get read. It will get scanned. You have to make sure it works for you and not against you.

Carla Vaughan, Owner/Webmaster Professional-Resume-Example.com

Carla is the owner of Professional-Resume-Example.com, a web site devoted to assisting candidates in the job-search process. She holds a B.S. in Business from Southern Illinois University and has authored several books.

For more information about writing Professional Resumes, follow this link to: Resume Examples